Edward – AI SEO Autopilot & Content Writer

Description

Edward is the official WordPress connector for MeetEdward, an AI-powered SEO content automation service. Once installed, your WordPress site can receive articles published by Edward and have them appear as native posts — with proper SEO metadata, featured images, tags, and scheduling.

The plugin exposes a small, authenticated REST API at /wp-json/edward/v1/* that the MeetEdward service uses to publish articles. All endpoints require a randomly-generated API key that you copy into your MeetEdward dashboard once during setup. No data leaves your WordPress site without a request from MeetEdward, authenticated with your key.

Key features

  • Publishes articles as standard WordPress posts.
  • Sets focus keyword, meta description, canonical URL, noindex flag, Open Graph + Twitter Card tags for Yoast SEO, Rank Math, and All in One SEO — whichever you have installed.
  • Attaches featured images from external URLs with explicit alt text and caption support.
  • Supports tags, categories, and scheduled publishing (via WordPress’s built-in scheduled-post mechanism).
  • Idempotency keys prevent duplicate posts on retry.
  • Slug-conflict detection avoids SEO cannibalization.
  • Optional IndexNow integration for near-instant Bing/Yandex re-crawl notifications.
  • Diagnostics endpoint for support troubleshooting (PHP version, WP version, SEO plugin detection, file permissions).
  • Site discovery endpoints (authors, categories, tags) so the MeetEdward dashboard renders accurate dropdowns.
  • Survives hosts that disable the fileinfo PHP extension via a four-tier mime detection ladder.
  • Survives hosts that block the WordPress REST API for anonymous requests via a scoped bypass filter (Edward’s own routes still require the API key).
  • SSRF guard on external image URLs (blocks loopback, private IP ranges, link-local, ULA).

What this plugin needs from you

After installation, copy the API key from the Tools Edward page in WordPress admin and paste it into your MeetEdward dashboard. That’s the only setup step.

External services

This plugin is the WordPress-side interface to MeetEdward (https://meetedward.com), an AI content service. To make the integration work, MeetEdward’s servers will call this plugin’s REST endpoints — every call is authenticated with the API key you generate.

Data sent FROM your WordPress site TO MeetEdward: none initiated by the plugin. Responses to MeetEdward’s authenticated requests return information you’d expect for a publishing flow — created post IDs/URLs, your list of authors/categories/tags, basic site diagnostics — only when MeetEdward asks for them with a valid key.

Data sent FROM MeetEdward TO your WordPress site: article title, body, SEO metadata, featured image URL, tags, category, schedule. These become standard WordPress posts.

IndexNow: if you enable IndexNow via the MeetEdward dashboard, the plugin generates a key file inside your uploads directory (e.g. https://yoursite.com/wp-content/uploads/edward-seo/abc123…txt). MeetEdward then notifies api.indexnow.org of new article URLs with that URL passed as the keyLocation parameter, so Bing/Yandex/Naver/Seznam can re-crawl them. No data leaves your site directly from this plugin for IndexNow.

MeetEdward’s terms and privacy policy: https://meetedward.com/terms-of-service, https://meetedward.com/privacy-policy.

Installation

  1. Upload the edward-seo folder to /wp-content/plugins/ (or install via the WordPress plugin uploader).
  2. Activate the plugin through the Plugins menu in WordPress.
  3. Go to Tools Edward to retrieve your API key.
  4. Paste the key into your MeetEdward dashboard.

FAQ

Does this plugin send data to MeetEdward without my knowledge?

No. The plugin never initiates outbound HTTP requests. Communication only happens when MeetEdward’s servers call this plugin’s REST endpoints, authenticated with the API key you generate. See the “External services” section above for a full data-flow breakdown.

What happens if I lose my API key?

Click “Generate New Key” on the Tools Edward page. The old key stops working immediately. Update the new key in your MeetEdward dashboard.

Does this plugin work with Yoast SEO / Rank Math / All in One SEO?

Yes — Edward writes meta description, focus keyword, canonical URL, noindex flag, Open Graph, and Twitter Card metadata for all three plugins. Whichever one you have active, the data lands in the right place.

What WordPress user is set as the article’s author?

By default, the WordPress user with administrative privileges who installed the plugin. You can change this on the Tools Edward page.

Why is my newly-published article showing as “draft” instead of “published”?

If a post or page with the same slug already exists on your site, Edward downgrades to draft to avoid SEO cannibalization. Change the slug or delete the conflicting post, and the next publish will go live.

How do I uninstall completely?

Deactivate then delete the plugin from Plugins Installed Plugins. The uninstall hook removes all plugin options and the IndexNow key file. Articles already published remain.

Reviews

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Contributors & Developers

“Edward – AI SEO Autopilot & Content Writer” is open source software. The following people have contributed to this plugin.

Contributors

Changelog

1.1.0

  • Publish endpoint now accepts optional seo_score and readability_score (0–100) and writes them to the Yoast (_yoast_wpseo_linkdex, _yoast_wpseo_content_score) and Rank Math (rank_math_seo_score) meta keys, so the SEO/Readability columns in the posts list are populated immediately on publish instead of showing “Not available”. (All in One SEO TruSEO scoring is not yet covered.)

1.0.0

  • Initial release.
  • Publish endpoint (POST /edward/v1/publish) with idempotency, slug-conflict detection, SEO metadata, featured-image attach, scheduled publishing, tags, auto-excerpt.
  • Verify, diagnostics, authors, categories, tags read endpoints.
  • IndexNow setup + status endpoints.
  • Tools Edward admin page with API-key management, default author/category selection, test-connection button, and recent-publishes log.
  • SSRF guard on external image URLs.
  • Multisite-aware uninstall cleanup.